Safe assistance from South Korean «Crown» stationary


  • research;
  • brand identity guidelines development;
  • package design development;
  • prepress.

The Client:

It is difficult to imagine a house with no pens and pencils in it, even if there are no pupils, architects or artists. Pavlov's Design suggested a new philosophy for «Crown» – South Korean stationery brand. It consisted in the fact that stationary is a reliable assistant who is always at hand and ready to work. It will not fail in any projects: either in large-scale, or in routine.
Pavlov's Design developed common rules of usage for different forms and sizes of stationary packagings. This is graphically expressed in the form of semicircular elements, recognizable design elements used all packages. Individual for each product patterns, photographs or illustrations are placed within their shapes. Brand icons allow to focus on the key characteristics of the product itself. As a result, recognizable and at the same time individual design solutions were created within a single brand identity framework.

The project team

Oleg Pavlov, Elena Pavlova


Maria Mamoshkina


Valentina Koroblina


Irina Maksimova

technical design, pre-press