Safe assistance from South Korean “Crown” stationary

Challenges:

  • research;
  • brand identity guidelines development;
  • package design development;
  • prepress.

The Client

Crown.

The basic principles and guidelines on constructing packages of different forms and sizes have been developed. The design’s main idea is to stay within the borders of the settled task, but not to limit your creativity.

Graphically, semicircular elements form the visual basis of each product in a line. They are uniformly constructed and placed on the package and at the same time are the distinctive design elements.   
Within their borders our brand patterns, photographs and illustrations are displayed. They are unique for each product. Branded icons emphasise the key characteristics of the product. As a result, within the united brand style, memorable and still unique designer’s solutions are being created.

The project team

Oleg Pavlov, Elena Pavlova

strategy

Maria Mamoshkina

leading designer

Valentina Koroblina

designer

Irina Maksimova

technical design, pre-press