"Vkus.Me" smack-rolls packaging: let’s do it quickly

Challenges:

  • package form development;
  • package design;
  • pre-press.

The Client

“Vitonika” Group of companies.

Everyday we are all in a hurry somewhere: on a way to work, college, important and not very meetings, and someone has to be on a road all the time. Just for such hasty, who eat on the run, "Vkus.me" fast-tasty dishes were invented.
Design solution for packaging from Pavlov's Design, reflected all these core values. There were developed 4 mouth-watering and dynamic designs for the entire line of gourmet rolls with beef, chicken, pork and vegetables in front of you on a shelf! You will always notice the bright packaging of "Vkus.me" on supermarket shelves, at patrol stations and in small supermarkets. Thanks to a unique and functional package, hungry and all the time hurrying consumers will be able to warm up the smack-roll in the microwave and eat it in a matter of minutes. User-friendly rolls package free time for consumers to accomplish their great deeds!

The project team

Oleg Pavlov, Elena Pavlova

strategy

Maria Mamoshkina

leading designer

Valentina Korobkina

designer

Irina Maksimova

technical design, layout, pre-press