Bon appetit from "Kupi!" pizza!Challenges
- frozen food market research;
- package shapes development;
- water-colored drawings;
- package design;
"Russkyi Moroz" LLC.
We honestly do not know people who do not like such a traditional Italian dish as pizza. And what if not to go after it to Italy, but to go out of the house too? For such sybarites "Russkyi Moroz" company launched a line of frozen pizzas. Dishes from this range are prepared in a small company using traditional recipes from natural ingredients; product’s filling and dressing is being made manually.
The client originally wanted a hand-drawn package with a picture of pizza maker, like authentic boxes used in small Italian pizzerias for take-out orders.
Despite the fact that Pavlov's Design had to work with the ready idea, the agency offered to add the product itself to the packaging. Otherwise, how would a consumer be able to evaluate a pizza before buying it? As a result, a watercolor story about an Italian pizza maker appeared on the package. He temptingly proposed to try the appetizing dish that he had just prepared.