Package design for "Prunes" and "Apricot" candies: total show off

Challenges:

  • research;
  • package design;
  • candy wrapper design;
  • prepress.

The client

"Good Food" Group of companies.

Pavlov's Design offered the customer the simplest design of packages and candy wrappers. Simplicity, in this case, performs an informative function – it shows the product itself. And what is most important in sweets? Correctly! Filling and taste. The image of sweets in a cut and ripe fruits causes any person to buy and eat them immediately.

The project team

Oleg Pavlov, Elena Pavlova

strategy

Elena Pavlova

leading designer

Irina Maksimova

technical design, typography layout, pre-press