Lessons of creativity with “ArtSpace”

Challenges:

  • research;
  • brand's platform development;
  • brand's verbal and visual attributes creation;
  • brandbook development;
  • development of brand identity attributes application guidelines;
  • packaging design-complex;
  • guidelines for packages creation development.

Client

"Space” company.

ARTspace products have always been goods for school and creativity, but how could the buyer guess? The brand did not have a unifying idea, dissimilar packagings... In a word, it was necessary to tidy up all this chaos and provide clear patterns and directions.
In Pavlov's Design, the positioning of the product was formulated as “available children's stationery for creative lessons at school”. Since the main consumers of chalks and felt-tip pens were children, the design should be bright and colorful. However, mothers make direct purchase, the design of the package should speak to them also. While taking the package in hand, they can easily imagine how the picture of their child will look if it is made by gouache, markers or watercolor, or how an application made of colored paper will look as well. Slogan "Lessons of creativity" and the icon "Teachers recommend for creativity lessons" usage verbally reinforce the general idea.

The project team

Oleg Pavlov

strategy, creative director

Maria Mamoshkina

leading designer

Irina Maksimova

technical design, typography layout, pre-press