Hen-party, candies and a bit of astrology

Challenges:

  • market research;
  • packaging shapes development;
  • concept of the «horoscope» game realization;
  • package design;
  • prepress.

The client:
the «GOOD FOOD» group of companies. «Vival» trade mark.

Imagine an average young woman about 20-30 years old: she studies or works, from time to time she passes various simple tests, after work she likes to chat with her friends in a cafe, discussing the personal life of celebrities, sharing her impressions of a new lipstick, and at home she reads glossy magazines with horoscopes? Then she writes her unsuccessful week on for Mercury Retrograde. «Twelve New Year's predictions» chocolate set was invented right for these ladies. And it required a package.
For Pavlov's Design it was obvious that the main idea of the product – in addition to sweets is to offer a romantic person something more – a kind of game during which she can read pleasant predictions and tune in to positive emotions.
The idea was realized, thanks to unique, and at the same time, simple box construction. As easy as pie – you get a candy from the sector with your Zodiac sign and read it. As Fortune Cookies. If the manufacturer needs to update the predictions, it is enough only to replace the inside part of the box. The original form of packaging, tender lilac color and juicy images of fruits and sweets in a cut will find their fans among girls.

The project team

Oleg Pavlov, Elena Pavlova

strategy

Elena Pavlova

leading designer

Anastasiya Tarasova

designer

Irina Maksimova

technical design, typography layout, pre-press