Masters of leather goods

Challenges:

  • research;
  • redesign of brand visual attributes;
  • development of brand identity attributes application guidelines.

The client

“Russkaya Kozha” Group of Companies.

 

What we have? Ryazan skinnery is a branch-forming enterprise of the country with more than 100-year history, equipped with modern equipment and new technologies for making genuine leather. At the same time, the old-fashioned visual image of the enterprise slowed down the relations with partners, suppliers and customers. It decently trailed behind the pace of production development and far-reaching management plans. It was decided to update the brand radically.
Pavlov's Design suggested a bold and highly visible design solution, especially for such a conservative industry. The updated logo has become more dynamic, concise and easily readable. The developed dynamic identity consists of elements in the form of real patterns for leather goods. These are very recognizable images for the main target audience of the plant: managers and entrepreneurs of “Russkaya Kozha” companies. Such a system of brand stylistics gives unlimited possibilities for patterns on any media! And all these elements were made in juicy brand colors. Without losing its connection with rich history and traditions, the brand gained a dynamic modern look, ready for innovation.

The project team

Oleg Pavlov

project executive manager, art director

Maria Mamoshkina

leading designer

Anastasiya Tarasova

designer

Maksim Sukhorukov

designer

Irina Maksimova

pre-press specialist