Roadside picnic

Challenges:

  • research;
  • package design development;
  • prepress.

Client:
«Vitonika» group of Companies.

Tired and hungry on the road? Need to refuel and rest? For a quick and delicious snack, try «Vkus.me» sandwiches, which are being sold at patrol stations. The packaging design for them is simple and understandable, as the product itself. It reflects the idea that such a familiar dish can replace a nourishing meal on the way. The design reminds BBQ theme to apply the product consumers, who are mostly male drivers at patrol stations.

The project team

Oleg Pavlov

strategy

Maria Mamoshkina

designer

Irina Maksimova

technical design, pre-press