Bread, frost, set: group of companies with taste

Challenges:

  • research;
  • brand platform development;
  • naming;
  • brand's verbal and visual attributes development;
  • brandbook;
  • development of brand identity attributes application guidelines.

Client:
«Vitonika» group of companies.

It is always pleasant to work with producers of delicious products. It is always responsible to develop a brand complex for the company. «Vitonika» group of companies is engaged in complex products production. To systematize and communicate more successfully with partners and, importantly, with their own employees, Pavlov's Design has developed a new corporate brand and created the names of 3 main lines of company’s busines: bread (bakery products), frost (frozen products) and set (сomposite products).

The project team

Oleg Pavlov, Elena Pavlova

strategy

Maria Mamoshkina

leading designer

Valentina Koroblina

designer

Irina Maksimova

technical design, pre-press