Caring for everyone!

Challenges:

  • research and analysis;
  • brand platform development;
  • development of brand vibral and visual attributes;
  • development of brand identity carriers;
  • brandbook;
  • development of brand identity attributes application guidelines;
  • brief development for photosession;
  • development of advertising materials.

Client:
«B.Well Swiss» company.

The Swiss company «B. Well Swiss» is a family business that produces medical products, a large assortment of which takes into account the needs of each member of the family: tonometers, inhalers, thermometers, irrigators, warmers, and a series of devices for children under 3 years. Pavlov's Design proceeded from the fact that Switzerland is always associated with high technology, reliability, quality assurance and tranquility. This is what everyone wants for his family.
All these brand values were reflected by Pavlov’s Design in package design thanks to right balance between medicine and friendliness. A clear classification of products into product lines and their visualization help to navigate easily in the variety of products and facilitate the choice of both pharmacists and end users. For better memorability, recognition and identification, icons – heart, shield and polygon – were introduced.

The project team

Oleg Pavlov, Elena Pavlova

strategy

Maria Mamoshkina

leading designer

Maksim Sukhorukov

designer

Irina Maksimova

technical design, pre-press

Andrey Aleykin

3D