100% rye, 100% air

Challenges:

  • market research;
  • package design;
  • prepress.

Client:
«Elita-Khleb-Service» LLC.

«Chudo-Rozh» bread, produced by means of new technologies from 100% rye, is very airy and magnificent, and this is its main difference from traditional rye bread.
The hand-drawn package design, according to Pavlov's Design, conveys the naturalness of the product, while bright and summer colors highlight it on the shelf and attract consumers’ attention. Package design will please the buyer with nice drawings and will certainly interest him in new product’s advantages.

The project team

Oleg Pavlov, Elena Pavlova

strategy

Elena Pavlova

leading designer

Maria Mamoshkina

designer

Irina Maksimova

technical design, typography layout, pre-press