Handicrafts on greenwich


  • research;
  • development of brand identity attributes application guidelines;
  • package design development;
  • prepress.

«Service Torg» company.

Quiet family evening. Everybody had his dinner and goes about his business. Finally, mother of the family got free time for her favorite decoupage or scrapbooking. May she take her album for watercolor painting? ... Attention! This is our customer.
While developing the design «Greenwich Line» products for creativity Pavlov's Design based on her image and her ideas about the beauty of the surrounding world. «Greenwich Line» stationary can awaken inspiration and help to self-actualize, or simply have a rest after working day. Taking this into account, as well as the English origin of the brand, creative team chose noble, low-key forms, complex colors, discreet but thoughtful details, strict fonts, and heraldic motifs in the sign.

The project team

Oleg Pavlov


Maria Mamoshkina

leading designer

Irina Maksimova

technical design, pre-press