Fast food «Vkus.mi»

Challenges:

  • research;
  • strategy development;
  • naming;
  • package design;
  • food photography;
  • prepress.

Client:
«Russkiy moroz» LLC.

In the process of redesigning «Vkus.me» trademark of frozen fast-food products, Pavlov's Design focused on the size, brightness and juiciness of the ingredients depicted. The main emphasis is on the product itself and the logo. A short and memorable name-calling to action «Vkus.me» (Taste.me) completes the image of a product designed specifically for dynamic and active citizens.

The project team

Oleg Pavlov, Elena Pavlova

strategy

Elena Pavlova

leading designer

Maria Mamoshkina

design, photographer

Anastasiya Tarasova

designer

Irina Maksimova

technical design, pre-press