Fast food «Vkus.mi»


  • research;
  • strategy development;
  • naming;
  • package design;
  • food photography;
  • prepress.

«Russkiy moroz» LLC.

In the process of redesigning «» trademark of frozen fast-food products, Pavlov's Design focused on the size, brightness and juiciness of the ingredients depicted. The main emphasis is on the product itself and the logo. A short and memorable name-calling to action «» ( completes the image of a product designed specifically for dynamic and active citizens.

The project team

Oleg Pavlov, Elena Pavlova


Elena Pavlova

leading designer

Maria Mamoshkina

design, photographer

Anastasiya Tarasova


Irina Maksimova

technical design, pre-press