Fast food «Vkus.mi»
Challenges:
- research;
- strategy development;
- naming;
- package design;
- food photography;
- prepress.
Client:
«Russkiy moroz» LLC.
In the process of redesigning «Vkus.me» trademark of frozen fast-food products, Pavlov's Design focused on the size, brightness and juiciness of the ingredients depicted. The main emphasis is on the product itself and the logo. A short and memorable name-calling to action «Vkus.me» (Taste.me) completes the image of a product designed specifically for dynamic and active citizens.
