Hands’ warmth from «Tomin Khleb»


  • «Tomin Khleb» trade mark rebranding;
  • marketing research;
  • new brand platform development;
  • strategy development;
  • new brand architecture development;
  • brand identity;
  • product categories redesign;
  • design for more than 45 SKU;
  • prepress;
  • marketing and advertising support after brand launch.

«Elita-Khleb-Service» LLC.

A new line of portioned sliced ​​bread products «Homemade sandwich» by «Tomin Khleb» trade mark is devoted to schoolchildren and students’ mothers and working husbands wives. You can also go as a family to a picnic. And what a variety of these sandwiches can be cooked at home!
Pavlov's Design has developed the positioning and design of packages for the entire line: «Buns for hamburgers» and «Rolls for hot dogs». This is what became the basis for positioning and design. Juicy photos of sandwiches on the package, on the one hand, and the visible part of the product, on the other, immediately cause an appetite. To fasten the thinking process what sandwich to cook, Pavlov's Design supplied the packaging with simple recipes of real home sandwiches.

The project team

Oleg Pavlov, Elena Pavlova


Elena Pavlova

leading designer

Maria Mamoshkina


Irina Maksimova

technical design, layout, pre-press