Plasticine travellings


  • strategy development;
  • package design;
  • illustration (modeling of all design elements);
  • prepress.

«Gamma uvlecheniy».

The creative task for Pavlov's Design was to develop packages for two types of plasticine: wax and fluorescent. Of course, it was necessary to stand out on the shelf among competitors and demonstrate the advantages of plasticine.
Pavlov's Design package development based on the fact that creating is always a journey to new worlds in child’s mind. The main idea for «Zabava» ​​plasticine was trip to unknown lands on a balloon, while «Neon» product line spoke about visit to distant galaxies on a spaceship. Opened spaces on the packaging showing plasticine continue illustrations. Design made on the bases of practical creative usage of plasticine shows the idea of creation for 100%. Master classes on the back of the packaging are the best start to spend time together for parents and their kids

The project team

Oleg Pavlov, Elena Pavlova


Nataliya Kolchugina


Irina Maksimova

technical design, layout, pre-press