Snow fruits for subtle ladies


  • naming;
  • package design;
  • prepress.

«Good Food» company.

New-year fruit in chocolate sets by «Vival» are intended for young women, dreamy and addicted. The task was to develop not just a New Year gift box, but one that could be bought after the New Year holidays.
Pavlov's Design took focused on the image of a Christmas ball, which, on the one hand, conveyed a sense of New Year's mood, on the other, resembled a box with cookies. With this set, you can visit your friends, or have a cup of  tea with colleagues in office.
The image of fruit on snow is mythical and romantic. Large fresh candies in the cut provoke an appetite. The image of the deer on the background of packaging sends us to a fabulous Christmas.

The project team

Oleg Pavlov, Elena Pavlova


Maria Mamoshkina


Irina Maksimova

technical design, layout, pre-press