Gourmet dumplings from “Grand-Farsch”

Objectives:

  • studies;
  • naming;
  • creation of a brand-catchphrase;
  • creation of a visual appearance system;
  • packaging design development;
  • illustrations;
  • food photo-shoot.

Client: 
"Vitonika"

Dumplings are the one of the gastronomic symbols of Russia, along with vodka, bears and Siberian frosts. This legendary dish, beloved by all, long ago migrated from the kitchens of our grandmothers to restaurants where professionals cook and gourmets taste.
The “Vitonika” company launched a line of signature dumplings from a professional chef with a high content of meat filling, targeted to the average price segment. They contain a lot of choice mince and other high-quality ingredients. Adding real butter to the dough and mince gives the dumplings a delicious taste.
“Gourmet Dumplings” – this is the brand positioning, formulated by the team of Pavlov’s Design agency. And the name is corresponding – “Grand-Farsch”. Yes, it's a bit pretentious! Signature dumplings are a product of restaurant level.
The idea of a restaurant signature dish formed the basis of the brand and the packaging that is unique for this market.

Design
It turned out to be a noticeable and memorable packaging that sells the product on the shelf and stands it out among competitors. Non-standard and unusual form factor is the first thing that distinguishes these packages on the shelf.  Out of a large variety of options, it was decided to focus on metallized package, which best reflects the product's concept.
The design is bright and noticeable: intense purple and crimson colors on a black background, craft inserts, the original signature illustration of a culinary guru.
For this product, we painted, wrote, photographed, so the uniqueness is in everything!
In order to understand how to properly serve such an exquisite dish, one can just use the suggested serving image. The lack of a transparent window on the package was compensated by photographs of dumplings on the side.

The project team

Oleg Pavlov, Elena Pavlova

strategy

Maria Mamoshkina

designer

Valentina Koroblina

designer

Irina Maksimova

technical design, layout, pre-press