Funny Little Things

Objectives:

  • research;
  • brand platform development;
  • naming;
  • creation of a brand-catchphrase;
  • creation of a visual appearance system;
  • development of brand identity attributes application guidelines.

MeShu is a brand for the young, the fun and the carefree. Brand products are little things for those who enjoy having nice time in companies, make cool presents for their friends and just to please themselves.
Pavlov's design came up with a name for the brand which sounds like the Russian word "mishura", which means "tinsel". It reflects the ideology of MeShu, which is bright beautiful little things that bring joy and festive mood.
The developed guide on how to use the visual attributes presents the rules for constructing packaging for brand products. It says that it should be a modern minimalistic design with pastel colors, rounded shapes and lots of white background. The product in such packaging looks favorably on the shelves, and the brand character – a cute funny bear – is always ready to make customers smile and to talk to them.

The project team

Oleg Pavlov

strategy

Maria Mamoshkina

designer

Irina Maksimova

technical design